Our Mission
To Inspire Women to Strive for More and Fight for Those Who Can't.
Our Core Values
Inspire
Connect
Give
Lead by example to motivate others.
Do amazing, transformative things as a community.
Help people who are not in a position to help themselves.
Our Core
Values
Inspire
Lead by example to motivate others.
Connect
Do amazing, transformative things as a community.
Give
Help people who are not in a position to help themselves.
Who are We
Fighting For?
Ethona has partnered with Saving Innocence to help survivors of Human Trafficking around the globe.
Our Goals
Volunteer Day
Ethona volunteered to transform the backyard of the Saving Innocence Hope House.
Every Sale Helps
10% of profit is donated to partners actively fighting Human Trafficking.
Time
Ethona employees are permitted to take paid volunteer days throughout the year.
Host a Run
Let's all get moving to raise money for the cause!
Our Goals
Volunteer Day
Ethona volunteered to transform the backyard of the Saving Innocence Hope House.
Time
Any Ethona employee can take as many paid volunteer days as they want. Based on employees specific skill sets, we hope to volunteer 5 hours per month, per employee, on back office operations.
Every Sale Helps
10% of profit is donated to partners actively fighting Human Trafficking.
Host A Run
Let’s all get moving to raise money for the cause!
How Ethona Makes a Difference

Design Philosophy

A collection as dynamic as the woman who wears it. Our designs embody a youthful, modern sophistication that matches the Ethona woman's multifaceted life. We focus on the versatility of mixing and matching items into all your daily pursuits; nothing over designed-just the right balance of fashion, attitude, function and comfort.

Arena
This collection focuses on performance, featuring simple yet supportive designs that are universal for the woman who likes a mix of workouts.
Habitat
Designed for much needed downtime, soft and versatile with trending silhouettes.
Studio
A blend between the comfort of habitat and the function of Arena, plays with texture and drape while incorporating trending style.
Meet Team Ethona
How Ethona Makes a Difference
Holly D. Downes
Creator Of All Things Creative
6 Month Goal
To become certified in mat Pilates.
How Ethona Makes a Difference
Stewart Goldman
Happiness Officer
6 Month Goal
Consistently exercise 3 times per week.
How Ethona Makes a Difference
Doug Lee
Benevolent Despot
6 Month Goal
Lose 15 Pounds.
How Ethona Makes a Difference
Katy May
Marketing Magician, Brand Special Forces
6 Month Goal
Standing backbend to kick over.
How Ethona Makes a Difference
Jason Webski
Chief Content Creator
6 Month Goal
Join "The Rock's" 1000LB club.